|
Prospects like using shortcodes to respond as it is quick and simple to use, whilst being private and a simple way to register their interest.
Being followed up by a local person or a company that understands their exact needs or nature of enquiry makes them respond better.
When prospects are out and about they often can’t send an email or make a phone call to place their enquiry. The longer it goes from seeing your advert the less likely they are to call. Having a shortcode to enquire is quick, simple and private.
Prospects on mobile deals often run out of call credit, but have bundles where they can text through their enquiry requesting you to call.
Asking the prospect to annotate their enquiry after the call to action will help with the sales process. It is simple “to find out more text: "your shortcode" followed by your name and email or comments to shortcode number XXXXX”.
|